Diversified Service Options, Inc. (Diversified), headquartered in Jacksonville, Fla., is a wholly-owned subsidiary of Florida Blue. Diversified was created in 1998 to address the enterprise-wide, long-term government business strategies. Diversified has ownership in multiple companies, which along with Diversified, have one common mission—to provide the best value administrative services available, primarily in the government-sponsored health care market. Diversified provides certain shared services for its subsidiary operating companies.
Diversified’s wholly-owned subsidiaries include First Coast Service Options, Inc. (First Coast) and Novitas Solutions, Inc. (Novitas), which are government administrative services contractors that provide administrative and claims processing services for state and federal health care programs such as Medicare and Medicaid.
Guided by our company values of doing the right things, the right way, Diversified companies are committed to conducting our business with a high level of integrity, continuously improving our organization and business processes and providing operational excellence and fiscal responsibility in our service to our customers.